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How Long Should a Video Be on Platforms [Infographic]
It seems impossible to hold people's attention nowadays. Phones buzz with distracting notifications and the promise of instant gratification, tempting people to check their screens every five minutes....
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How to Make Square Videos for Facebook Using PowerPoint
The use of video in social media has exploded in recent years, but the one element that not many saw coming was that square video would come to be preferred. No matter the screen orientation, square...
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Why Brands and Agencies Are Preparing for the Era of 6 Second Ads
Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, it’s go time. The format has built up buzz...
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Eight Steps to Better Video Content
Online video has become the world’s favorite means of learning. Video beats every other form of learning content because it’s naturally engaging and, importantly in an age of information overload, it’s...
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Preparing Your Marketing for Vertical Video
Social media platforms such as Snapchat and Instagram have boosted video content’s popularity to incredible heights. Since these apps are used on mobile devices, videos designed for social media must...
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The Value of Video for Your Business
The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to...
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5 Low-Cost Ways to Get Started with Video Marketing
In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business...
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5 Video Technologies Making Waves in Digital Marketing
With a huge potential to boost engagement and brand visibility, video is set to maintain its place as the most powerful brand-marketing tool out there. With new technologies and platforms pushing...
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5 Tips to Hire the Right Video Production Company
Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service,...
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5 Steps to a Better Explainer Video
Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or images....
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Video Marketing: A Beginner’s Guide
Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels, marketers must think carefully about the type of video...
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7 Ways to Create a Killer Marketing Video [Infographic]
Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not already tried, in your marketing process. And you should—data shows that video content...
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Why Animation Is the Video Marketer’s Secret Weapon
Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is...
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How to Create Marketing Videos in Minutes
Video has never been more important. At the start of 2017, the advertising industry expected spending on social video ads to reach more than $4 billion. Those videos, posted on Facebook, Instagram,...
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Three Simple Steps to Creating Your First Marketing Video
Snapchat users watch nearly 10 billion videos per day and that's just one social media platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their...
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30 Steps to Consider When Creating a Brand Video
Whilst there’s no doubt video is shaping up to become the dominant medium on the internet, creating a professional and slick marketing film is no easy task. Whether you opt to commission a video with a...
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The Single Thing You Must Do with Video in 2018
By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have...
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8 Tips for Creating Effective Explainer Videos
It's no surprise that video marketing is a huge trend. Just glance through social media feeds to see evidence of video marketing's popularity and growth. It's a proven digital content format that...
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8 Beginner Tips for Making Professional Looking Videos [Infographic]
The average person now spends more time watching videos online than reading text or looking at images. In fact, video accounted for 73% of all online traffic in 2016. Video content is less competitive...
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360 Video vs Regular Video [Infographic]
You've probably seen 360-degree videos during your internet use. Oreo has gotten on board, and Google and The New York Times both have pages dedicated to the medium. Making a 360-degree video takes...
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